Let's face it - paid search is an incredibly complex ecosystem. Quality score, bids, ad copy, landing pages, targeting, and dozens of other settings, multiplied by hundreds of thousands of keywords and ads in an account, leave a lot of room for errors. Factor in the continual rollout of new features by Google AdWords, Bing Ads and Yahoo Gemini, and it's easy to wind up with un-optimized accounts.
In order to ensure that campaigns are delivering maximum performance, search marketers should regularly review all aspects of their paid search accounts. A paid search audit can help flag issues and identify opportunities for growth. A thorough audit is also a fantastic way to begin tweaking an account you just inherited.
Contact us for a no obligation FREE audit of your existing paid search campaigns. We are confident that we can find opportunities to improve the performance of your account.