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Paid Search

Often times referred to as Pay Per Click (PPC) or Search Engine Marketing (SEM) is the process of generating traffic to your website through Paid search ads. Companies utilizing this advertising option conduct keyword research, ad creation, landing page development, account set up, tracking and testing, launch campaign, monitor performance, assess campaign, and provide feedback.

 

Paid Search involves constant monitoring and optimization techniques. Paid Search is all about generating clicks that lead to conversions. In other words, a well-defined target audience and/or keyword set is essential to your strategy, while optimizing efforts can lead to increased click through rates (CTR) and decreased cost per clicks (CPC).

 

Pay per click advertising allows businesses and individuals to gain almost instant online targeted visibility for their products and services on search engines, content networks, and even on individual websites, with keyword-specific targeted ad placements.

Our Pay-per-click management service involves managing and optimising your PPC campaigns to increase your ROI by lowering your customer acquisition costs via the paid-search channel.

Your company (the advertiser) can use pay-per-click tools to bid for ad positions on search results pages and on websites which are relevant to your business and which will drive leads to your company via your website.

 

Your Paid-Search advert can appear in a number of places including: content networks which will display contextual ads on third-party owned web-properties, and offering content which are highly relevant to your own targeted keywords. SERPs, ads or sponsored listings related to search results which appear above and on the side of most search engine results pages.

 

Contact us today for a Free consultation regarding paid search services from

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Helpful info

 

Before making any recommendation or launching any campaigns, our goal is to fully understand your business. What are your key performance indicators (KPIs)? In other words, what is important to you? We are your business partner in this process, so your success is our success. We then customize an online marketing campaign whereby a precise audience is targeted.

 

Our optimization techniques then spring into action whereby we optimize to increase the click through rates (CTR) while decreasing cost per clicks (CPC). We focus on quality scores which ultimately delivers clicks that lead to conversions.