SEO or ‘Search Engine Optimization’ is the process of generating traffic to your website from the “free,” “organic,” “editorial” or “natural” search results on the various search engines.
All major search engines such as Google, Bing and Yahoo have search results (commonly referred to as SERPs – Search Engine Results Page), where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. While SEO is Free, companies invest heavily for SEO Analysts as this advertising option is constantly evolving with algorithm updates that require frequent monitoring.
In a world whereby an online presence is a must, just having a website is not enough. SEO requires work to not only be found by the search engines, but to be in the best possible position to capture the most clicks to your website.